British consumers are being advised to switch credit cards this Christmas season and take advantage of the many deals offered by the different credit card providers.

An online credit card resource company said that savvy consumers should be on alert to take advantage of the best credit card terms, as providers try to attract customers this Christmas season.

Credit card providers are offering a variety of special offers, including 0% balance transfers for certain credit card products and interest-free initial periods.

John Kleine, a spokesperson for the company, suggested that by switching between credit card suppliers, consumers can leverage the competitiveness of the market to perpetually improve their borrowing positions.

“The last couple of years have seen significant changes in the availability of credit, with the international economic downturn responsible for bringing lending to an almost entire stand-still.

“As the credit card companies and the major banks begin down the road to recovery, there remains ample opportunity for the informed consumer to take advantage of competing rates to find the best deals on their credit card borrowing,” Kleine said.

He added: “By identifying the most favourable rates, including special offers designed to attract new customers, it is possible to realize substantial savings on credit card borrowing by being on top of the market.”