The international technological Plug&Sell platform developed by the Europ Assistance Group has been selected by SAS to implement its tailor-made, multi-country, multi-channel travel insurance programme throughout the world.

Under the agreement, SAS will initially be distributing tailor-made insurance in Sweden, Norway, Denmark and the UK, all major markets for the Scandinavian airline company.

The framework of the deal allows a unique connection to Plug&Sell - the Europ Assistance Group’s comprehensive, personalised e-commerce solution for insurance and travel assistance products and services.

SAS will also be able to use the innovative Plug&Sell technology - already deployed in over 20 countries by the companies in the Europ Assistance Group worldwide to distribute travel insurance offers via its own Web sites and call centres, using an extranet system.

Several other companies in the SAS Group will benefit from the deal between SAS and the Europ Assistance Group, via AON. According to reports, Blue 1 and Wideroe will shortly be offering tailor-made travel insurance programmes, starting in Finland and Norway.

The programme will also establish loyalty with SAS’ customers, by offering them tailor-made travel insurance that takes into account the country of residence, reservation class, passenger profile, destination and length of the trip.

The agreement also means that SAS can offer its passengers adapted, tailor-made cancellation and travel insurance guarantees, based on the particular features of each country, characteristics of the trip and the and passenger profile.