A recent report has stated that British holidaymakers have been accused of deliberately avoiding purchasing travel insurance due to an 'it'll never happen to me attitude.'

Moneysupermarket.com have stated that one in seven (14 per cent) travellers do not acquire cover as they often suffer from a perceived over confidence and as such deem it unnecessary.

Peter Gerrard, head of insurance research at Moneysupermarket.com, said: "The excitement of getting away and spending time in the sun seems to push travel insurance to the back of holidaymakers' minds. Taking this risk is not such a good idea considering four-fifths of Brits fall ill whilst on holiday."

In additional news 25 per cent of consumers have confirmed they only bought insurance if they were travelling outside the UK. The research also showed that 17% of men don't take out insurance compared to 12% of women who appear slightly more cautious.