Payday Power have recently launched a new loan feature which could provide UK residents with instant, readily available cash in their moment of need.

The paydayloans are designed to provide an instant cash advance to those who need it most, when they need it. Most applications can be completed the same day ensuring instant money. Although only intended as a short term solution for those who are financially unstable Payday Power have recognised the need for such a service in these credit crunch times.

The application is made completely online and Payday Power are at pains to provide it's customers with a largely unbiased representation of the ramifications of taking out a loan and the possibility of debt.

Emily Davidson of credit.com observes, “Paydayloans can be a good tool for quickly and easily borrowing cash during an emergency if you don’t have other financial options.”