Life Insurance - Why is it called life ‘assurance’?

 
 
 

Below we have outlined the most common questions asked about life insurance.
Please click on a question to get the relevant answer.

What is life insurance?
What is term insurance and life assurance?
Why is it called life ‘assurance’?
Do I need insurance?
What is the connection between risk and life insurance?
How is cost determined?
How can I keep the costs down?

Why is it called life ‘assurance’?

Life insurance is often referred to as ‘assurance’ because sadly there is no question about it: you will die someday. ‘Insurance’ is about protecting yourself from something that might happen, but ‘assurance’ is about protecting yourself from something that will happen. 

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