A new survey by charity organisation Everyman Male Cancer has revealed that British men are ignorant about the cancers which are most likely to affect them, noticeably testicular and prostate cancer..

Consequently, The Co-operative Insurance is urging men and women to look at the life assurance plans available in order to protect themselves against such life-altering occurrences

Spokesperson for the Everyman Male Cancer Campaign, Krista Eleftheriou, said: "It's shocking that there is such ignorance about such a prolific disease. The number of men who die from prostate cancer every year is almost comparable to the number of women who die from breast cancer, yet it remains a taboo subject that is rarely spoken about."

Head of protection at The Co-operative Insurance, Fiona Jackson, said: "It is so important for both men and women to evaluate their financial needs should disaster strike. Early death or serious illness can hit the healthiest of us at any time with difficult decisions and financial considerations often being left to family and friends to sort out.''