Sainsbury's Home Insurance has a tantalising new offer for all new customers taking out both home insurance and contents insurance with them before October 6th this year.

Any new customer who approaches Sainsbury's and takes out a home insurance policy which includes both buildings and contents cover will be offered a massive 25 per cent discount off the usual price.

In addition they will be rewarded with a £20 shopping voucher to spend in store at Sainsbury's and if they apply online for their cover they can receive a further 10 per cent discount, taking the total discount up to 35 per cent. The cover includes unlimited building cover, a maximum no claims discount of up to 30 per cent, no claims discount protection and cover for accidental damage, including damage by pets.

Additionally, unlike many other insurers, Sainbury's Bank does not apply charges for customers who choose to pay their premiums by direct debit.

Neil Laird, Home Insurance Manager, Sainsbury's highlighted the benefits which Sainsbury's home insurance can offer its customers.

"Home insurance policies vary dramatically so it's essential people compare policies not only on price but also on the level of cover they provide,” he said. He believes that the discount which Sainsbury's are offering is a surefire way to beat the rising cost of insurance: “Quality cover such as unlimited buildings insurance doesn't have to be expensive and although premiums have been rising, by shopping around and taking advantage of discounts such as ours, there are significant savings to be made.”

He added that Sainsbury's Home Insurance “unlike some other promotions available at the moment, ours is open to all new customers.”