Football cards such as the Chelsea FC card, Manchester UTD card, Newcastle United and Liverpool FC, provide users with a typical APR of 15.9 per cent and also all the cards have a 0 per cent interest rate on balance transfers for 12 months. Moreover the interest rate on new purchases is set at 0 per cent for the first three months and have no annual fee; all except the Barclaycard Football MasterCard, which has a set 14.9 per cent rate on new purchases.

As the Premier League fixtures are announced for the 2008/2009 season, the clubs marketing departments will be limbering up to encourage fans to buy their products, but do their affinity credit cards represent deft financial footwork for borrowers - or an own goal?

With more than 40 football teams offering their own branded credit cards, the benefit of this marketing tool to the clubs is clearly worthwhile. As well as generating income for themselves via donations from the card provider every time the card is used, the reward schemes they offer encourage fans to buy club merchandise and cardholders can demonstrate their loyalty to their chosen team every time the card is handed over.

But with inflation rocketing and the spectre of interest rate rises on the horizon, is allegiance to a favourite football team a winning financial move or a costly indulgence?

Richard Brown from Moneynet.co.uk said: "These cards, provided by MBNA, compare well against other current competitive offerings. All cards offer the same APR of 15.9 per cent, 0 per cent on balance transfers for 12 months and 0 per cent on purchases for three months.

"The majority have a shopping rewards programme and some, including Arsenal and Chelsea, also have a points scheme as well.

"But unless you're going to really make the most of the rewards scheme these cards may not be champions in the league of personal finance top performers.

For credit card users looking for 0 per cent introduction offers and a low APR the Capital One Platinum card is a very good deal. This card offers 0 per cent for both balance transfers and purchases until September 2009 and a low typical APR of 12.9 per cent."

Alternatively for long-term savings on a balance transfer, look at the Citi Platinum MasterCard which is offering a lifetime APR of 5.8 per cent, with a 2.5 per cent/£5 minimum fee.

But for those who are determined to cheer up their credit card borrowing with a football-related kick-back, Premier League sponsor Barclaycard has an attractive package.

The Football card offers 0 per cent interest on football season ticket purchases over £250, 0 per cent on balance transfers for 12 months, an APR of 14.9 per cent plus a rewards scheme for football merchandise, exclusive football offers and the chance to win match tickets.

Mr Brown added: "The inducement of prize draws to win rewards that mone can't buy may seem enticing to die-hard football fans but realistically, a card with a lower rate is more likely to win the game when it comes to managing your money.

But unless your long-term savings on a balance transfer, look Football fans attracted by their team's affinity credit card offerings this season should defend their financial position by checking out the alternative borrowing deals on the market before signing up, advises data comparison site Moneynet.co.uk.

Football cards such as the Chelsea FC card, Mancester UTD card, Newcaster United and the Liverpool FC card, provide users with a typical APR of 15.9 per cent and also all the cards have a 0 per cent interest rate on balance transfers for 12 months. Moreover, the interst rate on new purchases is set to 0 per cent for the first three months and the cards have no annual fees. however the Barclaycard Football MasterCard has a set 14.9 per cent interest rate on new purchases.