The site has found that a 30-year-old woman with a Megane would have to pay an average of  £269 with the cheapest insurances directed at women while a car insurance with a traditional provider would only cost her £174.

Richard Mason, director of insurance at moneysupermarket.com, said,

"Specialist insurers such as Sheilas' Wheels, Ladybird and Diamond promote themselves to women as the value alternative, catering specifically for their needs. But our research shows it pays to shop around all of the market. While these insurers may sometimes come up trumps on price, and with extra benefits such as handbag cover, chances are they will be usually be beaten on premiums."

It is the same story for old drivers. According to moneysupermarket.com many old drivers believe they have to use a specialized insurance company because of their age. Something that is not true,

"Motorists shouldn't only rely on specialist insurers no matter what specialist group they may be in. It pays to scour the market for the best cover to suit your needs.

"With specialist providers such as Sheilas’ Wheels also entering the home insurance market, there is even more onus on consumers to shop around for the best price and cover," said Mason.