Eleven new products that include bike insurance, home, motor and other policies have been launched by Equity Red Star exclusively for Countrywide.

The products, a statement from the firm said, will seek to offer such benefits as variable commissions, rate advantages and enhanced coverage to members.

The products will also strengthen the firm’s offering to Countrywide and provide a wide range of choice for brokers, head of sales and marketing at Equity, David Grant, said.

“As we look to increase market share and widen out customer base it is important that we develop exclusive products for Countrywide as they provide us with a strong route to market,” he noted.

Managing director at Countrywide, Nick Haycock also stated their readiness to take advantage of the offer, which he said will increase the range of comprehensive products they offer to members as well as encourage other brokers to come on board as soon as possible.